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Masseria Li Veli 2020 'Orion' Primitivo, Salento, Puglia, Italy

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“Masseria Li Veli is a stunning property that  has been showing spectacular results in recent years.... It’s safe to  say that Masseria Li Veli is on a fast trajectory to be one of the top estates in Southern Italy." - Monica Larner, Wine Advocate 

Winemaker: Riccardo Cotarella

Farming: Organic (Certified)

Varieities: 100% Primitivo grape

Terroir: The 11-year-old vines of Cellino San Marco vineyard grow in soils of clay with limestone rock. Grapes are hand-picked and collected in small cases.

Vinification: Temperature-controlled fermentation takes place with délestages and circulation pumping in order to extract color and flavors from the skins. The wine is then transferred into French oak barriques for the malolactic fermentation. It ages 6 months in 225 L barriques.

ABV: 13.5%

Tasting Notes: Full bodied and dense, this wine has assertive, ripe black and red fruit tones, underscored by hints of chocolate and and a kiss of vanilla from its time in oak. 


Masseria Li Veli is an imposing building on the southern most slopes of the  Murge hills in the Salento peninsula, also known as the “heel of Italy”.  The project is the realization of the Falvo family (previous owners of  Avignonesi in Montepulciano, Tuscany) who have also strong ties to the  region. The pre-existing stone structure dating to the late 19th Century has been transformed and enlarged, according to a well-planned and  functional design in keeping with the style and layout of the original  building. 

Today, the estate comprises 35 hectares of vineyards  with albarello training, planted with the traditional Apulian varieties:  Negroamaro, Primitivo and Malvasia Nera. The family's vision is to establish a new quality benchmark in the region both through vineyard  management and vinification. Applying the knowledge and expertise gained  at Avignonesi, the effort is to realize the ultimate potential for the  local varieties with wines that have more primary fruit, freshness and  structural acidity while still maintaining the character this dry, hot Mediterranean land provides.


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